A set of three animated product films for the adidas ZK 2K Boost campaign, built entirely in CGI to make the sneaker's cushioning readable as motion rather than as a claim. Bold colour, physics-driven animation and a distinct visual story per film. One of the three passed three million organic views on adidas' official Instagram.
For the adidas ZK 2K Boost campaign, I created a series of three animated product videos that spotlighted the sneaker’s high-energy cushioning and unique softness.
Each video told a distinct visual story, combining bold 3D motion design, dynamic color schemes, and playful, physics-driven animations to reflect the shoe’s performance and personality.
The campaign delivered strong visual storytelling that resonated across social platforms, with one of the videos reaching over 3 million views on adidas’ official Instagram.
This project is a prime example of how creative 3D product content can boost brand engagement, amplify product features, and spark emotional response through visuals.
This was a 3d product animation project. See how I work on 3d product animation.