Guides
Comparison pages for the decisions you make before a project starts.
Hiring a Freelance 3D Artist vs an Animation Studio: A Practical Comparison
Hire a freelance 3D artist when the work is a handful of high-craft shots, when you want direct contact with the person making them, and when the creative direction is still moving. Book a studio when shot volume is high, when several disciplines must run in parallel under one contract, or when procurement requires the redundancy of a company. A well-networked freelancer covers more ground than the label suggests, but never the volume.
Updated 2026-09-08
CGI vs Live Action Product Commercials: Which One Should You Book?
Book CGI when the product does not physically exist yet, when the shot is impossible or unsafe to film, when you need many variants and formats from one production, or when the asset should survive several campaigns. Book live action when the film depends on a human performance, a real location, or a documentary tone. Most product campaigns today land somewhere in between, and the hybrid is a legitimate answer rather than a compromise.
Updated 2026-09-08