A surreal animated commercial for PUMA's "Be the Spark" campaign featuring footballer Marco Reus. The shot opens on a close-up portrait, then travels inside his head to reveal a hollow interior full of footballs and a miniature Reus flying in. I built the full 3D shot including modelling, layout, dynamics and timing; final compositing by Nuderobot.
For PUMA’s “Be the Spark” campaign, I developed a surreal 3D animation featuring footballer Marco Reus in a playful, character-driven visual.
The scene begins with a close-up portrait, then zooms inside his head to reveal a hollow interior filled with footballs and a miniature version of Reus himself flying in to join the action.
I was responsible for the full 3D animation and setup of the shot, including modeling, layout, dynamics, and timing, with final compositing handled by Nuderobot.
This project transforms a simple brand portrait into a bold visual metaphor, combining product storytelling, humor, and stylized 3D animation to engage the audience in an unexpected way.
This was a cgi commercials project. See how I work on cgi commercials.